
Unless you’ve been living under a rock you’ve probably heard about the recent social media meltdown involving Scottsdale, AZ-based restaurant Amy’s Baking Company. The local eatery was recently featured on Fox’s Kitchen Nightmares where they were not presented in the “best light” when dealing with celebrity chef Gordon Ramsay.
The episode is pure comedy gold and like a train wreck, it’s almost impossible to look away. You can view the episode online via YouTube in two parts, here and here. It’s certainly worth your time if you need a 44-minute distraction from your day or just want to “feel good” about yourself.
In a nutshell, the owners of Amy’s, Amy and Samy Bouzaglo, didn’t make a great impression and were ruthlessly mocked first on Reddit and then directly on their Facebook page. Unfortunately, the owners responded, repeatedly, with comments and commentary that could only be viewed as “bat shit crazy.” That only fueled the haters and things quickly spun out of control. Check out the page yourself: pure, comedy, gold.
Just a couple of hours ago the Bouzaglos released a Facebook statement saying that their SMO accounts have been HACKED and that they would “never” say such hurtful things. This declaration however don’t seem to be hitting any sympathetic notes based on past behavior and their documented TV interactions.
Most people have covered the Facebook updates but the BEST venom spewed by social users by far, have occurred on Amy’s Yelp account over the last week. There are dozens to choose from but here are the Five Most Hilarious Amy’s Baking Company Yelp Reviews that made me spit out my Rum and Coke earlier this evening:
Hilarious Yelp Review #1 – Amy’s Apparently Engages in “Repackaging.” Who Knew?

Now, I don’t know about you, but I take my cheddar biscuits VERY seriously. So this is personally very disturbing to me. I consider this a public service announcement that ranks right up there with Tornado warnings! Not kidding.
Hilarious Yelp Review #2 – Amy’s is run by Mobsters who HATE Sluts, Cats and…Dolphins?

David’s got a great point here. I mean sure, I can see how you can hate sluts and cats…but dolphins? That’s just crazy. This is a clear cry for help from the owners. On the plus side, witnesses say Amy Bouzaglo was spot-on with the waitress tossing and is already fielding inquiries from the Florida Marlins as a way to boost attendance.
Hilarious Yelp Review #3 – Amy’s Wastes Food but Likes Classic 80’s Dance Moves!

First off, I loved “Walk the Dinosaur”. George Clinton was the man, nuff said! So props to Amy’s for their retro attitude. However, I ABHOR wasting food. The only good place for spaghetti and meatballs is in my belly. Final straw indeed.
Hilarious Yelp Review #4 – Unhygienic Man Apes work the Kitchen at Amy’s.

Personally I’m very equal-opportunity when it comes to having man apes in the kitchen. I bet they go through a TON of hair nets though. The fingernail and tooth though is a little much. Sounds like they would probably lose their “A” quality rating, at least here in San Diego. Maybe standards are a little less exacting in Scottsdale?
Hilarious Yelp Review #5 – Don’t Order the Pizza. It will LITERALLY kill you!

You know what I don’t want as an after-effect of my pizza? Cancer! Ouch. Poor Amy’s can’t even get its staple pizza right. Now the reviewer didn’t elaborate on what kind of cancer he did get but if I had to choose which to correct, the carcinogens in their pizza crust or their parking…I’m probably going with the pizza crust. But it would be close.
Now, it goes without saying that some (okay probably all) of these reviews are most likely fabricated. But then again…do you REALLY want to risk eating that pizza or having a man-ape serve you your food? Let us know in the comments below.



I’m predicting that tonight’s episode of “Kitchen Nightmares” will be the MOST VIEWED in the history of the franchise. America loves a train wreck and revisit to Amy’s makes for “must see” TV!
I like the last line in review 4. “All in all….” Really?! There was some debate as to whether or not to recommend this place? That was great.
I must defend the spaghetti serving though. That is the original Sicilian way of serving and eating spaghetti. So it was actually authentic.
Ah, so there is a “historical” basis” for her dropping the spaghetti. Duly noted Eric. Thanks for the pearls of wisdom! 🙂
Killer post! I have to say this makes me want to go read more of the reviews at Yelp. I saw the episode and you’re right…it was like a train wreck – impossible to look away from. Totally worth the 40min of my life. Now, someone should buy the business and turn it around because at this point they have so much popularity it would be a no brainer to get people to come in and check things out. Or hell! Why not just make it a tourist attraction where Amy comes to visit every hour on the hour to scare tourists while Samy slinks around the parking lot being a gangster.
I have to find some way to work this case study into the Seattle presentation. Funny, funny stuff. Thanks for the comment!
I don’t know why, but the “parking ia impossible.” line in the last review made me laugh harder than anything else.
Ha, definitely Ashlee! You got’s to have your priorities. LOL.